PROJECTS
CALEN
In this project, I explored how a luxury ready-to-wear brand can build a transparent andresponsible supply chain. The strategyfocuses on traceable sourcing, ethicalproduction, and direct-to-consumerdistribution, positioning CALEN as aconscious luxury brand wherecraftsmanship and modern values coexist.It examines how supply chain decisions canstrengthen brand identity, consumer trust,and long-term value in the luxury market.
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The Legacy Lounge
In this project, I developed a store expansionconcept for Scully & Scully. Titled “The LegacyLounge,” the concept explores how a new retailspace can extend the brand’s presence whilereflecting its heritage, craftsmanship, and quietAmerican luxury. The project examines location,target audience, and spatial experience,showing how thoughtful interior design andstorytelling can create a refined environment forcollecting and discovery.
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The Long Note
This group project explores a newadvertising direction for Bentley Motors.Inspired by the idea of a sustainedmusical note, the campaign expressesBentley’s identity through a cinematiccampaign video, immersiveexperiences, and social mediastorytelling, presenting the brand as asymbol of composure, resonance, andenduring luxury.